Journal Entry #12

This advertisement is a fantastic example of Frank Jefkin's Three Basic Principles of Effective Advertising. This would be of great interest to an individual who is interested in music, anybody who loves music would immediately be interested in a product that could improve their listening experience, successfully fulfilling his first requirement. The next two requirements are to be concise and precise, which this ad definitely does by not beating around the bush. It only has three words in it, and that's feel the sound. The point that it is trying to get across is that this music player allows the audience to actually feel it with supreme quality. In just under a few seconds the viewer instantly knows what this ad is about and what it is that they're trying to sell.