Journal Entry #20

This is a product that I enjoy everyday, Old Spice deodorant. The colors that where picked for this product label flow together very well, using the complementary colors of red, blue, and white to easily high light what they want to on the product while being easy on the eyes. The simplicity is also a great bonus for this product, allowing just the essential information to be on there and not clutter anything up. Even the symbol is very simplistic, being that it is just the white silhouette of a sailboat.

Journal Entry #19

Here is two examples of papryus font being used in advertising for a store. This font may indeed be used a lot, however that may not be a bad thing. Typically speaking, something becomes famous for a good reason. The font is sleek, well designed, and can set quite the mood for what it is being used for. In my opinion, the people who don't seem to like this font don't like it because of it's popularity... they'd be a kind of typography hipsters.

Journal Entry #17

This is a cover of a magazine that's advertising it's contents on it. Near the bottom is a sticky note that says "Sharon shares her secrets" then continues to list what they are. This is a pretty effective font to use for this kind of advertisement. It makes it more personal than the cold typewriter text, making the audience feel that Sharon really is about to share her secrets to just you, not in reality that it's just some writer spewing junk to the world. This advertisement isn't selling anything in particular, but it is instead trying to sell itself and this type attempts to draw the audience into a more personal connection between the person and the product, thus effectively advertising itself off.