Monday, May 9, 2011

Journal Entry #17

This is a cover of a magazine that's advertising it's contents on it. Near the bottom is a sticky note that says "Sharon shares her secrets" then continues to list what they are. This is a pretty effective font to use for this kind of advertisement. It makes it more personal than the cold typewriter text, making the audience feel that Sharon really is about to share her secrets to just you, not in reality that it's just some writer spewing junk to the world. This advertisement isn't selling anything in particular, but it is instead trying to sell itself and this type attempts to draw the audience into a more personal connection between the person and the product, thus effectively advertising itself off.

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