Here is two examples of papryus font being used in advertising for a store. This font may indeed be used a lot, however that may not be a bad thing. Typically speaking, something becomes famous for a good reason. The font is sleek, well designed, and can set quite the mood for what it is being used for. In my opinion, the people who don't seem to like this font don't like it because of it's popularity... they'd be a kind of typography hipsters.
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