Monday, May 9, 2011
Journal Entry #20
Journal Entry #19
Here is two examples of papryus font being used in advertising for a store. This font may indeed be used a lot, however that may not be a bad thing. Typically speaking, something becomes famous for a good reason. The font is sleek, well designed, and can set quite the mood for what it is being used for. In my opinion, the people who don't seem to like this font don't like it because of it's popularity... they'd be a kind of typography hipsters.
Journal Entry #17
This is a cover of a magazine that's advertising it's contents on it. Near the bottom is a sticky note that says "Sharon shares her secrets" then continues to list what they are. This is a pretty effective font to use for this kind of advertisement. It makes it more personal than the cold typewriter text, making the audience feel that Sharon really is about to share her secrets to just you, not in reality that it's just some writer spewing junk to the world. This advertisement isn't selling anything in particular, but it is instead trying to sell itself and this type attempts to draw the audience into a more personal connection between the person and the product, thus effectively advertising itself off.
Friday, April 8, 2011
Journal Entry #16
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjagCStE9Exkp-21__f8QtCuyZ-z5k44_KFaU0RFeXpPLPa8NRClIs_wSaEhfSSnwVjkdlIxuFkIvToQF3KXeXN2lU9u48TreBZgGy5n_XjFHVC1Z6SOqowVUMTXpoMLqwseeQknbAjmsg/s320/tree-graffiti-scar.jpg)
Journal Entry #13
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1wCqvbf9zdcxt6xjj1i2-t-HnUVuJIuml5SulhJB6X3E-Hst6q2wAOEPsPaklAU4dkhP-1-1BobJGhjmp8MSsehoYkh6ucgQl-j0_RrFqD4a2FiH2zIfDqLgZ4XnGmI9vXoLADFZsLv8/s320/cell_phones.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqrQ3BiarO2s6ODDywZmIJkf-09dFzkX75BZRGF4AjfJh0slJPH0VS3WfI1u5pvGPe1CrOH8cJTSWHTpUHzU6LrRxWw_AuNCIoZ-5iT_gaWZ8LV0xe_haDELB1Uwi26ve33r83keBBprs/s320/car.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi_OQNwpJHSj2NBgCgjBuqctw4p-T_vVlUj8CGY0zogkNyUztQBX8ET_7ha_MWj-I3EAN_YTKaaR-yKaWvbDYT4sRGTPWettQIcOf5GRnr-z1cM0Ve_qmXVxvQDNI8-l3HtjQ9HN20gRY/s320/TV.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFgWkREmE9Kp192l9dR9Q3w_ZUaU1dQY6r37tw8BRCfuoe6hyhdudJz14tSs7ATf_3WDgcQ7mdTgwLJTkoc7c1KXdGOJ63jWyzuUx88CSTlMciploCk7lpzvU1nYyU1AV_aELp0kpxsj8/s1600/MAC.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAsIGFkebNgr5cElRuFIbkoUDTej9yDjvzWdLw23ba3IiCg6MGhJyp2uxbeTo2Bp5Bhk_UKCe8pF0ut_KjtiiV5UBUvGzEwtlknGn2IvD9YpQHqLXnOIM2sDk2SdqU2qkonXhEkLPy1i8/s320/usb-light-bulb-2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3bzrI5hH0QByoQQwrEtBDUEJX2HgnwfbRwCsQBVNjsOxvV6UcIbN3uy0XYyynrQYt3D0o6N7jF1FcV_aCxTPSKNjgfGJlFrtCss5Op-58vr_i9aRYu6XKUOP5x0hfba3UedeexhvHrXU/s1600/FridgedFridges.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPxJC7H0S-_wgt-d-VgPv_uoJheiSvhF3h_M7cq7VkGsKnabjlP3NquqsZiszT1rh0CnobwqahJ6hIG7rPqrPbBjSYX64G0dFnYxZXENEED6KRbyn2Rz0s1mPxvh6w4SYkP8dCPB4r1Fc/s320/Crystal%252C+Facet+Desk+Clock.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQJTJeKiMNkYQuU8mJgrmCQyTiyfiEcma-ErXexfsYtaeatRFLkcII2Tgc89Geio5EdNQdbMMcQOpzSPTDkF3B2lPtLEnsLgTtrv1wK-fZVebbWDJiLkhR8aF-xzYH3eeAcfKOaHSVomE/s320/24112010122.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT8GaMMz9kMeRW1-oyjSiBLSgReRE8XWiLMttAk89ghgrOqoLo8haCHIWNb7mf00IF7OLkj4jf6lZPGb311FPpRUCr2JAc6cMMAzIdL3TbONYJKEtGWXCxoWQ5IZOOwgugoR1-A7hm6p4/s320/pills020208_m.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8s4ir3xsbDDOU89bhxvPo0-_Pebc8ucpIKLZYzdt4HLVruMRNNKBOouF8WbBSS4FBCHgBkkI9P3fJFzhm4n35xufLsmT69K9l2ZEqL0iU7AgT0Xue5_eiiCpYTKeAqE4GbnJyZzWE69Y/s320/old-spice-high-endurance-deodorant.jpg)
Thursday, April 7, 2011
Journal Entry #12
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimaonrXFniLL9zkJupCBKkjLiakdDqb81ii_I-I6W6iQ7mYlciiiLxKqP91VuyVM7omvSN_HqT0Koet2bfQo7BLmwIUQklBydbeeYCn7xlfGfQ-pxIqbFLt4YRMTCGxneb4qkuWGYjz64/s320/advertisement_poster_33.jpg)
Journal Entry #10
This advertisement for Utopian Stone's custom jewelry uses various colors to catch the readers attention. First, the background is outlined in a black monochromatic scheme to bring out what they're attempting to bring the viewers eye to, the jewelry. Also, the background is in black and white, following the monochromatic scheme but also allowing them to create various images from the gradients that represent the company, such as where they get their materials as well as the social class who wears it. The foreground colors are of gold, green and purple. These colors serve to bring beauty to the otherwise dreary composition and dig it out of a sort of depressing and dull tonal graveyard. The three main colors sticking out could be described as part of the split-complimentary color scheme. The color used in this advertisement is what makes this an excellent composition with the dark background easily highlighting what they want to draw your attention to, the fixing it with beautiful images and colors. Then as those colors being to lose their appeal your eye wanders to the rest of the composition to see the other messages they have to express, bringing out a truly fantastic piece of advertising.
Journal Entry #9
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNJto2GhmjRsM1ugSTXeYNP6lO7BZhRTG-qFFSOuCFFFuvrauejzkcLuik0Km4Y7-3PlDO9DTNFIgS27ZwHTAcHyvq1K5fa3Cucs2pVJFqOeAHlp6Z-kKGeSFNsSw8Jzbr16iL-kiENPw/s320/cies-logo.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnDWUzuLW_eaBEQ6Yez1zkUiO7ij_VjgETaQInJriUUyUQE3Wb0U9mP-UaLSNm8I4Pw4E0anKThz0B_oMnMOTHVu4RPZ0isHRmtA3sEgk7fFOGqfcwNezrM0azx4wcurvAT_mOPdpCcQE/s1600/firefox-logo-1.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcP7j6KEODECI-hnhJWEB7gaW1xL439C8d8BtHOYZtKi116k324I4odzgwMIHh00APpFNnq29gJX5NjOrkE7rgfuyVo52lRvZNZEIfDmo5ezERQBf2B4t_cetNeSGv6AUpCp-IwYcni2I/s320/PL126.jpg)
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